Copywriter and creative partner for wellness, sustainability, and artisanal women-led brands

Through an authentic union of your brand identity and my skillset, I immerse in the values of a project to write copy that thoughtfully considers our readers. It’s like they’re hearing from a trusted source, encouraging them to become loyal customers, buy products, or invest in themselves.

And I love what I do.

Expertise: Research-oriented writing and multi-channel marketing strategy backed by industry trends and catered to your target audience

Why: To share your mission, inspire your audience, and sell your products

  • What clients are saying:

    Gina is an amazingly talented and intuitive graphic designer, copywriter, and brand-builder. She is thorough, detail-oriented and an excellent listener, which combined create her uncanny knack for capturing the essences of our values, personalities, and messaging.

    — Matt, co-founder of Mauka Market

  • What clients are saying:

    Gina was able to pick up our voice, flow, and style and replicate it for our social media. She always delivered and executed perfect and effectively. We absolutely love Gina!

    — Trinity, co-founder of Mauka Market

  • What clients are saying:

    We asked Gina for some mock ups, and she made our ideas come to life — in ways I didn't even think I expressed. She's very intuitive and can bring a project to life. All while remaining adaptable and accessible. I highly recommend Gina's services!

    — Logan of O’ahu Resource Conservation & Development Council

  • What clients are saying:

    I’ve worked with Gina on a few different projects, and she is the best of the best. On our last and more recent project, she helped me update and redesign my entire website, meeting all my copywriting needs, and even updated my logo. There is nothing this woman can’t do. She is an expert and professional in everything she touches. Gina is very easy to communicate with, listens intently to your vision, resulting in flawless execution. I hope to continue bringing beautiful projects to life with Gina-she’s a dream to work with. Not to mention, an incredibly gifted artist and writer herself. The world needs more Ginas.

    — Sara Phelan

Services

  • This is my happy place. I’m passionate about sending emails with substance, featuring subject lines that get high open rates. Whether it’s a one-off blast or a multi-message sequence, I carefully consider how each email reaches an audience. My goal? To build relationships that don’t end with “Unsubscribe.”

  • I translate the benefits and value of your products, skills, listings, classes, or workshops into easy-to-read summaries that drive action, like pressing “play,” “sign up,” “subscribe,” “see more,” or “add to cart.” My specialty is writing beautifully crafted two-to-four-sentence descriptions that hit a perfect balance of informative and enticing.

  • Let’s chat about your story and services, and I’ll finesse them into compelling headers, subheaders, paragraphs, and CTAs that inspire readers to learn more. I capture your unique voice and tone — and can even help you develop one — so your website is authentically you. 

  • From one-liners to long-form conversational pieces, my captions are written to stop scrollers to read, get inspired, like, comment, and share your post. I’ll help your feed stand out in crowded scroll.

  • Concise. Catchy. Potent. I write preview-friendly text that grabs attention and boosts engagement at a quick glance, all while fitting perfectly on a notification screen.

  • Have a story to tell or information to share? Think: recipes, routines, events, neighborhood tours, product launches… I bring your ideas to life, turning them into fun-to-read content, like articles, downloadable PDFs, or printed brochures. 

  • If you’re writing your own content, like meditation scripts or a book, I’ll be your final set of eyes. Partner with me to refine sentence structure, check grammar, maintain consistency, and ensure your tone stays radiant. 

  • Instagram posts, email templates, Squarespace websites, brand aesthetics, and more. We can start from scratch, or I’ll assist with your design process according to an already-established style guide.

Get in touch to talk about your needs

Imagine what we can create together; explore a selection of past projects below. More work samples are available upon request.